Our hybrid model in real estate
The globalization processes and the development of new technologies in recent years have led to a completely new and innovative relationship between customers and the suppliers of goods and services in almost every sector of consumption. In search of the best price and quality, today’s buyer is wiser and more informative than ever. All providers of property-related services have to apply with the new market relationships imposed by the changed behaviour of the customer. Marketing and sales models have completely changed and the process of purchasing is happening almost entirely on the internet. The unaltered principle of making a sensible choice in the customer for hundreds of years always passes through the process of exploring and comparing the qualities of a good / service and the best supplier / trader for it, and today it happens most commonly on the Internet. The real estate business is no exception to this global trend.
The researches have shown that nowadays 90% of the buyers and tenants in the modern countries rely exactly on the Internet as a main tool of finding property listings, consultants and services, as well as making an informative choice. Bulgaria is not an exception to this global trend – every customer in our country use Internet in searching for properties, and even – the customers use their smartphones for that purpose, read reviews and testimonials, they are interested in the legal framework of real estate transactions, taxing, looking for after-sales services, communicating with their online consultants, and the process of buying, selling or renting a property goes completely into the field of the global network.
In search of the best price and quality, today’s buyer is wiser and more informative than ever. Traditional models in the real estate market are less effective and the customers nowadays require quality at fair. The role of the real estate agent in this process is still important and decisive for the success of the deal, but today the broker is increasingly involved in the process as an invaluable expert, consultant and advisor, instead of being an insurmountable intermediary that requires the parties a commission, to connect them. Thus, the "hybrid" model of the real estate agencies, which has been successfully enforced for more than 5 years in a number of countries around the world, has been created in 2017 in Bulgaria.
Generally speaking, this innovative approach to real estate services is a combination of a strong marketing optimized and web-based portal for real estate, which also provides a number of automated services to its clients. At the same time, the clients have a professional consultant who provides them constant assistance and guides them throughout the process of searching, viewing, negotiating and concluding a transaction on selling or renting a property.
The hybrid agencies are based on the online field where they perform the majority of their services, relying on the most advanced digital marketing techniques and using a range of electronic tools to serve their customers. This enables them to offer alternative and significantly better prices for their services than traditional real estate agencies.
In 2017 several leading property experts in Bulgaria with a vast experience in the local market created Property.BG, the first hybrid real estate agency in our country. The main features in the way of Property.BG work compared to the traditional real estate agencies are: :
- NO COMMISSION from buyers and landlords;
- NO COMMISSION from buyers for the new build properties;
- PREFERENTIAL CONDITIONS for buyers using our service Personal Consultant;
- FIXED ONE TIME FEE for service of only 256 EUR for the seller and 154 EUR for the tenant - symbolic amount compared to the commissions charged by mass agencies on the market;
- FREE PROFESSIONAL SERVICES for buyers and tenants - full legal service, photo and video shooting, professional valuation of the property, comprehensive marketing in Bulgaria and abroad;
- BONUSES AND GIFTS for buyers of new properties - free property insurance, free of charge assistance for mortgage loan and providing the most advantageous financing service by leading banks, free resale and rental, discounts up to 20% for renovation and furnishing of the property, professional property management and management services provided by our specialized subsidiaries and affiliates of our corporate group;
- HUGE PORTFOLIO of exclusive properties, accessible only to the clients of Property.BG;
- TEAM OF SUPER-CONSULTANTS, who are specially selected, professionally qualified and have à serious customer service training in the field of real estate, according to the highest world standards and practices in this field. A unique policy for Bulgaria, with rigorous requirements to the agency's consultants on keeping a flawless etiquette and customer care.
Property.BG real estate agency declares willingness to work for the interest of each of its clients throughout the whole process of buying, selling or renting a property!